Privacy policy

Last updated: 13 January 2026

Minni Silhouette ("we", "our", "us") is committed to protecting the privacy and security of our customers. This policy explains how we collect, use, and protect your personal data when you visit our store or make a purchase. Minni Silhouette is powered by Shopify, which enables us to provide our Services to you.

1. The Data We Collect

To provide you with a curated and iconic shopping experience, we collect the following categories of personal information:

  • Identity & Contact Data: Your name, email address, phone number, and shipping/billing address.
  • Financial & Transaction Data: Payment confirmation and details about the dresses you have purchased, viewed, or added to your cart.
  • Technical & Usage Data: Your IP address, browser type, time zone, and information about how you interact with our individual web pages or products.

2. How We Use Your Information

Under UK GDPR, we must have a "lawful basis" to use your data. We primarily use your information to:

  • Fulfil Your Order: We use your data to perform our contract with you—shipping your orders and processing payments.
  • Customer Support & Returns: To respond to styling questions and process returns. Our return portal uses your email to send a secure 6-digit verification code for passwordless account access.
  • Marketing: If you "opt-in," we will send you updates on new collections. You can unsubscribe at any time.
  • Analytics: To understand how our muses use the Site and to protect our store from fraudulent transactions.

3. Sharing Your Data

We do not sell your personal information. We only share it with trusted third parties to run our business:

  • Shopify: Our service provider who powers this store and our customer account portal.
  • Payment Processors: Such as Stripe or PayPal, to securely handle your transactions.
  • Delivery Partners: To ensure your dresses arrive safely at your UK address.
  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here.

4. International Transfers & Territory

While we currently only ship to the United Kingdom, we use Shopify to power our store. This means your information may be transferred and stored outside of the UK (for example, in Canada or the US). We ensure these transfers are conducted using recognised legal mechanisms, such as Standard Contractual Clauses.

5. Your Legal Rights

If you reside in the UK, you have specific rights under the UK GDPR:

  • Right of Access: Request a copy of the data we hold about you.
  • Right to Rectification: Ask us to correct inaccurate information.
  • Right to Erasure: Request that we delete your data (the "right to be forgotten").
  • Right to Object: Ask us to stop processing your data for certain purposes.

6. Cookies

We use cookies to remember your preferences and keep items in your cart. You can manage your preferences through our cookie banner or your browser settings.

7. Data Security & Retention

To protect your information, we take reasonable precautions and follow industry best practices. When you place an order, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Contact Us & Complaints

If you have any questions about this policy or how we handle your data, please contact our Privacy Officer at [email-hello].